Unleash Your Winning Team
for predictable growth
Founders work with us to further professionalize customer-facing teams for predictable growth.
Trusted by teams at
What the winning tech
founders focus on
Revenue is not an accident
Top founders don't leave their sales to chance. They have a system — reproducible, measurable, scalable.
Hustle has an expiry date
Working harder works to a point. Then you need leverage: better processes, better people, better leadership.
Leadership can be learned
The best leaders weren't born that way. They systematically trained their skills — that's exactly what we do with you.
You're in good company
867+ founders and executives have already worked with us. Your challenge isn't unique — your solution will be.
An ecosystem for real growth
SalesMade Academy
The systematic sales training program for founders and teams
1:1 with Markus
Strategic sparring at eye level
1:1 with Aljona
Liquid Leadership for the next growth stage
Liquid Leadership
The leadership framework for scalable company culture
Liquid Leadership Podcast
Aljona in conversation with founders and leaders about the next stage of growth.
SalesMade Academy
Bridging the sales education gap.
How we make the best salespeople even better — and give the remaining 82% a real chance to meet expectations and achieve their goals.
Simulated Customer Scenario
Each participant goes through a realistic customer scenario where 13 critical sales skills are individually measured.
Individual Learning Path
From the benchmark we build a custom development plan per seller — with adapted scenarios across 5 difficulty levels.
Steal our frameworks.
AI agents included.
You don't need to build 47 custom GPTs. We've already trained them. Every framework ships with a blueprint + the AI agents we built for it. Email in — access out.
INSTANT INFLUENCE
Win customers in your first call
The 3 ingredients that win customers in the first call. Discovery-Call Generator + Learning + Notes-AI as an interactive tool.
UNWIDERSTEHLICHE B2B ANGEBOTE
Der 8-Schritte-Bauplan
The complete blueprint for B2B offers that sell themselves — in 8 simple steps. Includes a 47-min video masterclass.
BEEF RADAR
Botschaften mit massivem Mehrwerten aufladen
The simple, overlooked hack you use to communicate a ton of value — so even the CFO listens. Free as a blueprint + worksheet.
RECOMMENDATION PITCH
Buyer in the driver's seat
How to make recommendations instead of pitching — and put the buyer in the driver's seat. Free as a blueprint + script.
More frameworks roll out weekly. Each with a new AI agent.
Two Disciplines. One Outcome.
500+ founders coached. We bring Revenue Systems and Transformational Leadership together.
Aljona Eilers
Leadership & Culture Coach
TEDx Speaker. Expert in leadership culture, scaling, and personal transformation. Helps founders reach their next level.
Markus Eilers
Sales & Business Coach
15+ years of B2B sales. Has helped 500+ founders and executives build reproducible, systematic revenue growth.
Find Your Starting Point
SalesMade Academy
The path to predictable revenue for your growing B2B company — structured in 13 clear steps.
- 13-Step Framework
- Weekly Group Coaching
- Private Community
- 1:1 Sparring Sessions
Liquid Leadership
For leaders who sense their team has more to give — and want to know how to unlock it.
- 6-month intensive program
- 4× monthly 1:1 coaching
- EQ & communication training
- Lifetime alumni network
Winning Team Program
Revenue Systems + Transformational Leadership — for when you are ready to tackle both at once.
- SalesMade + Liquid Leadership complete
- Executive Coaching
- Team Workshops
- Custom Strategy
What our clients say
“Markus helped us systematise our sales process from the ground up. The results far exceeded our expectations.”
Dirk Battermann
Head of Sales, smapOne AG
“After just 3 months we had a clear, reproducible sales process. 48% more revenue is the result.”
Michael Strohäcker
Founder & CEO, pakadoo GmbH
“The combination of SalesMade Academy and 1:1 coaching was exactly what we needed. Knowing + being able + doing — that works.”
Cornelius Zinow
Founder, OSC