Let's fill the
Sales Education Gap
The SalesMade Academy is not a seminar. It is a 12-month transformation programme for B2B software founders that turns your sellers into indispensable sparring partners for your customers. It will take teams from uncertainty to predictable revenue.
Only a few seats left in the soft-launch.
Without the right knowledge and skill all doing helps less.
of founders believe that selling is the most important skill for success.
From 500+ sparrings with B2B software founders — corroborated by studies from Stripe, First Round Capital and EY.
Source: SalesMade Industry Survey · First Round + Stripe + EY · 2024
Capturing attention, leading conversations, persuading, making offers — all experimental freestyle.
Source: SalesMade Academy · DACH Industry Snapshot 2024
They feel insufficiently prepared for their job and the expectations that come with it.
Source: Sales Readiness Group · Annual State of Sales Readiness 2024
Selling is not a talent. It is a craft.
The myth of the natural-born seller stops founders from owning sales as a skill. The reality: top sellers aren't more extroverted — they are better prepared, more structured, and practise with method.
- The best B2B sellers worldwide were trained, not born.
- Voss was no charmer — he was an FBI negotiator with a system.
- Predictable Revenue is an instruction manual, not an innate trait.
The rules of the game have changed
Buyers today are more informed than ever. They research independently, compare vendors and make decisions before a salesperson ever enters the picture. Anyone still working with classic pitch and product presentation in this environment loses — not because the product is bad, but because the sales approach is outdated.
of B2B buyers want a buying experience without direct sales contact. Your sellers must therefore add real value — or become obsolete.
Source: Gartner · Future of B2B Sales 2023
of customers no longer talk to vendors before the decision is made. If you are not perceived as a sparring partner early enough, you are too late.
Source: Forrester · B2B Buyer Behavior Study 2024
In Europe there is no real
sales education.
Sales is one of the most demanding jobs there is — reading people, building trust, disarming objections, all under pressure. But nobody trains for it. No school. No degree. No recognised certification.
have no professional training
of B2B sellers in Europe — for the job they are expected to do every day.
Source: SalesMade Academy · DACH Industry Snapshot 2024
have no effective sparring
in modern conversation techniques, social selling or convincing presentation.
Source: Sales Enablement Society · State of Coaching 2024
work without avoidable mistakes
that delay or block important deals. Three percent. No more.
Source: RAIN Group · Top Performers Benchmark 2024
Three percent work the way a professionally trained sales team would work. Ninety-seven percent have levers that are not yet activated.
"I know my team needs to be better.
But I don't know exactly what's missing — and even less how I'm supposed to teach them."
You see that conversations aren't working — but you weren't there and don't quite know why.
You want to develop your team, but you can't be the coach yourself. You have too much else to do.
You already booked trainings. Once. For a day. Three weeks later everything was forgotten.
You ask yourself: is it the people, the method — or is there simply no good solution?
The challenge is solvable.
In direct comparison, most competitors in a market are in the same boat. Companies that close this gap quickly see clearly better results in conversions, deal size and team motivation. Overall, revenue increases of 48% in the first 12 months are the rule.
We close all three gaps.
Simultaneously.
Most trainings only convey knowledge. We go further — all the way to real change in the conversation.
The right models, frameworks and insights — understandable, practical, immediately applicable. Not theory for its own sake.
- Why customers decide differently today
- How limbic communication really works
- What makes offers irresistible
- How to build trust in minutes
- The 5 myths that hold sellers back
Knowing isn't enough. Only through simulation, feedback and repetition does real capability emerge — the kind retrievable in difficult conversations.
- Simulations across 5 difficulty levels
- Real-time feedback from experienced coaches
- Group coaching with real customer cases
- Objection handling until it sticks
- Individual learning paths after assessment
We inspire execution. Whoever knows and can do but doesn't do, hasn't won anything. That's why we build structure, rituals and momentum.
- 3 weekly rituals for sales teams
- The 10 commandments of successful B2B sellers
- Playbooks that get used the next day
- Community for accountability and energy
- GPT tools for fast execution
Courses convey knowledge. We build capability.
Most sales programmes sell hours on the couch. We sell measurable capability in the real conversation.
Endless days of video- or classroom-sessions
12 months of live training + group coaching + 1:1
A forum if you have questions
Sparring across 5 difficulty levels — you practise, we give feedback
No measurement of impact
13 sales skills assessed individually · quarterly re-assessment
Same course for everyone
Tailored development plan after assessment
Certificate without real application
Documented deal outcomes as proof
What companies actually need
- A confident, charismatic and well-trained sales team
- Capturing the attention of the right decision-makers
- Customers who feel fully understood
- Smart infotainment at eye level that inspires well-informed decisions
- Offers packaged so irresistibly that the customer feels foolish for not taking them
- Predictable, foreseeable revenue and higher order volumes
The SalesMade Academy is not a seminar.
It is a 12-month transformation programme that turns your sellers into indispensable sparring partners for your customers.
Simulated customer scenario
Every participant runs through a realistic customer scenario in which 13 decisive sales skills are measured and assessed individually.
Individual learning path
Based on the benchmark we develop for each seller a tailored development plan — with adapted scenarios across 5 difficulty levels and real-time feedback.
Learn where you are — four formats.
Short videos
10–15 min per skill drill. Watchable in the car, at the gym, on a walk.
Audio formats
Every module as a podcast episode. No screen, no effort.
Reference cards
One A5 card per skill. Blueprint + the key questions for the conversation.
One-pagers
A printable one-pager per module with model, example and checklist.
Supporting measures
- Monthly live training with top sales leaders
- Group coaching for tactical problem solving
- Community with experienced coaches
- AI tools, playbooks & GPT Engines
- Certifications for acquired skills
- Quarterly re-assessments
What our engaged participants achieve
- Increase the efficiency and quality of sales conversations by at least 30%
- Lift close rates in discovery calls from an average 28% to up to 60%
- Measurable reduction in average sales cycle length by up to 38%
- Professionally trained sellers achieve 48% – 280% higher revenue
- Build a clear, proven sales structure
- Significantly improved customer satisfaction through targeted, empathic communication
Not a course. A self- reinforcing system.
Every round makes your team better. Month by month. Measurable.
Assessment
Individual diagnosis
Every seller runs through a realistic, tricky customer scenario. We see immediately: where are the real gaps?
Skill building
Tailor-made
Targeted training exactly where it falls short. Live sessions, simulations, coaching. No time for the irrelevant.
Confidence & results
Measurable impact
Whoever gets better notices it immediately in real conversations. Higher conversion, better deals, less stress.
More activity
Upward spiral
Whoever experiences success becomes more active. More conversations, more pipeline, more momentum. The flywheel spins faster.
Markus Eilers
Revenue Systems · B2B Sales
Markus has been building sales organisations for over two decades — from start-ups to enterprises. His focus: how B2B teams convince customers in the AI era without falling into the pitching cliché.
From 500+ accompanied founders the SalesMade methodology has emerged — the system behind this academy. Plus his experience as a sought-after keynote speaker on modern sales, AI in selling and customer communication at eye level.
"Most sales teams improvise. The best have a system — and a shared vocabulary for it. That is exactly what we build in the Academy."
What your sellers will master.
17 skills across five disciplines. Each skill comes as a standalone module with a blueprint, AI tools and a sparring scenario where it is practised live.
Pipeline & levers
Systematic, predictable, scalable — before the first conversation starts.
Social Media Rockstar
The 9-step AI content process for magnetic inbound leads
The Magnetic Outreach Framework
Intriguing cold call + godfather letters — outbound that does not annoy
Strategy & preparation
What we do before we open our mouths.
Customer intelligence & account research
Who sits there, what matters to them
The Identity Switch
Who is my ICP right now — and do I position us for that?
Funnel math
The numbers behind the system
Strategic preparation
18-min AI worksheet before every important conversation
Discovery & first conversation
The first 60 seconds to the first value hit.
Instant Influence
The 3 ingredients that win customers in the first conversation
Limbic communication & body language
What customers read before we speak
Tactical empathy & trust building
90 seconds to resonance, Voss-style
Message & persuasion
We carry meaning, not features.
Core Messages
The 11 messages every entrepreneur should master in their sleep
Belief Bridge
Build the bridge from old to new belief systems
Bulletproof Delivery / Optimum Path
The targeted path to the first experienced value
Offer · negotiation · closing
From proposal to binding yes.
Irresistible B2B offers
The 8-step blueprint
Beef Radar
Value communication matched to real needs
Pre-empt objections
Before they are spoken, they are already disarmed
Bulletproof negotiations
The 9 principles for value-rich closes
Recommendation Pitch
Selling by recommending — buyer in the driver seat
Every module is measured — not just "attended". Across all 16 skills there are five difficulty levels in sparring where your sellers prove their capability live.
Six levels. One sales career.
Every level is measurable — by completed modules, passed sparring levels and documented deal outcomes. No self-labelling. Whoever is quick gets faster. Whoever is thorough goes more thorough.
Apprentice
Requirements
- Onboarding completed
- Discipline "Strategy & preparation" finished
- Sparring level 1 + 2 passed
Unlocks
Junior
Requirements
- Disciplines 1 + 2 + 3 finished
- Sparring level 3 passed
- First discovery-call review in coaching
Unlocks
Professional
Requirements
- All 5 disciplines completed
- Sparring level 4 passed
- 3 real discovery calls reviewed in group coaching
- First own playbook variant built
Unlocks
Senior
Requirements
- Sparring level 5 passed
- 5 documented deals with performance above industry average
- Specialised topic developed + presented internally
Unlocks
Master
Requirements
- Actively coaches other apprentices & juniors
- Contribution to the academy library (playbook · case · mini-module)
- Own case track with reproducible results
Unlocks
Principal
Requirements
- Coached multiple cohorts
- Active faculty member presenting
- Curriculum co-development
Unlocks
Two paths. One decision.
The hard way
Experiment in uncertainty on your own, occasionally exchange experiences with other founders, and go through an unpleasant but probably unavoidable hire-and-fire cycle. That will work in the end, takes between 3 and 5 years. Costs a fortune and produces growing frustration in the team and among the owners.
The easy way
Adopt once and for all what already works and delivers measurable, better results. Revenue increases of 48% in the first 12 months are the rule. That way the measures pay for themselves.
The difference is
tangible in the next conversation.
Conversations follow a template — the seller talks, the customer listens (or not)
Sellers lead the conversation — with structure, empathy and a clear goal
72% of opportunities evaporate already in the first conversation
28% · Discovery-call conversionDiscovery-call conversion more than doubled
73% · Discovery-call conversionNo structure — everyone in the team does it differently, results unpredictable
Clear playbooks — everyone knows what works when and how
Objections are feared instead of used
Objections are anticipated and disarmed — before they arrive
Offers are sent — and you wait. And wait.
Irresistible offers: the customer feels foolish for not taking them
Sales cycles take 30–50% longer than necessary
+30–50% · Sales cycle durationSales cycles up to 50% shorter
−50% · Sales cycle durationDemotivation eats activity — downward spiral
Confidence creates activity — the flywheel spins upward
The investment pays back
with the first additional deal.
Choose the path that fits your team and your goals. Whoever pays upfront gets two months free.
Standard
or €2.470 / year — equivalent to € 205 / month (2 months free)
- 90 min monthly live training with top practitioners
- 120 min group coaching per month
- Open community with experienced coaches
- All 16 training modules (instant access)
- Sparring across 5 difficulty levels
- Playbooks, templates, emails, posters
- GPT engines for prep & follow-up
- Campaigns for upsell, cross-sell & winback
- Certificates & network
- 90-day guarantee
Max. 250 seats · cancel monthly
Platinum
or €5.800 / year — equivalent to € 483 / month (2 months free)
- Everything in Standard
- Monthly 1:1 coaching session (60 min)
- Exclusive VIP group session per month
- Personal learning paths after individual assessment
- Direct coach access for urgent cases
- Up to 50% additional performance gain
- Prioritised onboarding & setup
⚠ Only 30 seats · limited due to 1:1 interaction
90-day money-back guarantee. If after 90 days you see no measurable improvements in your KPIs, we refund the full investment. No questions asked.
Calculate it yourself
Adjust the values to your situation.
+ Skill lift: In the programme we model +26 pp (capped at 72%). The calculation therefore uses 54% instead of 28%.
Based on improved conversion (28% → 54%), +48% higher deal values and at least 10 discovery calls per seller/month — benchmarks from our customers.
Book a no-strings-attached intro call90-Day 100% money-back guarantee
If after 90 days you see no measurable improvements in your KPIs, we refund the full investment. No questions asked.
Frequently asked questions
Who is the Academy for?+
The SalesMade Academy is aimed at B2B sales teams that want to systematically improve their conversion rates and achieve predictable revenue. Ideal for companies with 5–50 sellers who are willing to invest in professional training.
How much time does my team need to invest?+
The programme spans 12 months with 90 minutes of live training per month, 120 minutes of group coaching and self-paced learning. The content is practical and directly applicable in day-to-day business.
What happens if we see no results?+
We offer a 100% money-back guarantee. If after 90 days you see no measurable improvements in your KPIs, we refund the full investment. No questions asked.
Can we send individual employees only?+
Yes, that is possible. However, the best results appear when the entire team trains together. That way a unified sales language and methodology emerges across the company.
What sets the Academy apart from classic trainings?+
6-day classroom trainings are out — and for pretty good reasons. The SalesMade Academy is a digital, AI-powered platform with personal sparring through experienced sales leaders. We pick up every team member exactly where they are today and lead them step by step, month by month, through the right skills.
45 minutes for your next 36 months.
How convincingly does your software sales team work in direct comparison? Our no-obligation benchmark can give you valuable insights. Your team runs through a realistic customer scenario in which we observe and assess 13 decisive sales skills.
Book a benchmarking conversationOnly a few seats left in the soft-launch.