Funnel fills. Closes don’t.
Pipeline is there, close rates are a gamble — you forecast on hope.
SalesMade Academy · Soft-Launch · Limited SeatsLet's close the
Let's close the
Sales Education Gap.
The SalesMade Academy is not a seminar. It is a 12-month transformation programme for B2B software founders that turns your sellers into indispensable sparring partners for your customers — from uncertainty to predictable revenue.
25 years of experience 90-day money-back guarantee The first 30 · founding lock
What the studies show — and what we expect from our programme
+82%Confidence
feel confident in cold calls + procurement conversations within 30 days.
2.3×Behavior
more qualified sales activities per week in the first quarter.
+31%Outcome
conversion from first conversation to next step — measurable from month 2.
Sources: Hyrise Talents Study 2024 · ThePower B2B Sales Cohort 2023
Only a few seats left in the soft-launch.
The Invisible Crisis in B2B Sales
Without the right knowledge and skill all doing helps less.
★ Was Gründer:innen sagen
87%
of founders believe that selling is the most important skill for success.
From 500+ sparrings with B2B software founders — corroborated by studies from Stripe, First Round Capital and EY.
Source: SalesMade Industry Survey · First Round + Stripe + EY · 2024
84%
of B2B sellers
no professional training
Capturing attention, leading conversations, persuading, making offers — all experimental freestyle.
Source: SalesMade Academy · DACH Industry Snapshot 2024
67%
of sales staff
do not feel ready
They feel insufficiently prepared for their job and the expectations that come with it.
Source: Sales Readiness Group · Annual State of Sales Readiness 2024
Sales myth debunked
Selling is not Magic. It's an exact craft that can be learned.
The myth of the natural-born seller stops founders from owning sales as a skill. The reality: top sellers aren't more extroverted — they are better prepared, more structured, and practise with method.
- The best B2B sellers worldwide were trained, not born.
- Voss was no charmer — he was an FBI negotiator with a system.
- Predictable Revenue is an instruction manual, not an innate trait.
Market Reality
The rules of the game have changed
Buyers today are more informed than ever. They research independently, compare vendors and make decisions before a salesperson ever enters the picture. Anyone still working with classic pitch and product presentation in this environment loses — not because the product is bad, but because the sales approach is outdated.
75%
prefer no sales
of B2B buyers want a buying experience without direct sales contact. Your sellers must therefore add real value — or become obsolete.
Source: Gartner · Future of B2B Sales 2023
79%
decide on their own
of customers no longer talk to vendors before the decision is made. If you are not perceived as a sparring partner early enough, you are too late.
Source: Forrester · B2B Buyer Behavior Study 2024
The Uncomfortable TruthThree out of a hundred
Three out of a hundred
work like a pro-trained team.
Sales is one of the most demanding jobs there is — and yet 84% of B2B sellers in Europe are never professionally trained. We took 33 typical sellers and ran the numbers from the studies.
Picture 33 typical B2B sellers:
1
of 33
Trained · in sparring · tracks progress
About 3% work like a professionally trained sales team.
Source: RAIN Group · Top Performers Benchmark 2024
3
of 33
Trained, but no effective sparring
They have the basics — but no systematic support inside the real conversation.
Source: Sales Enablement Society · State of Coaching 2024
29
of 33
No professional training
Capturing attention, building trust, persuading — all experimental freestyle.
Source: SalesMade Academy · DACH Industry Snapshot 2024
Three percent of sellers work today the way a professionally trained sales team would. Ninety-seven percent have levers that are not yet activated.
What CEOs, founders and sales leaders tell us
"I know my team needs to be better.
But I don't know exactly what's missing — and even less how I'm supposed to teach them."
Again and again.
You see that conversations aren't working — but you weren't there and don't quite know why.
You want to develop your team, but you can't be the coach yourself. You have too much else to do.
You already booked trainings. Once. For a day. Three weeks later everything was forgotten.
You ask yourself: is it the people, the method — or is there simply no good solution?
Is this you?
If even 3 of these hit — the Academy is built for you.
We’ve worked with hundreds of B2B software founders. These patterns are everywhere.
“Let me discuss internally.”
Demos end friendly, then radio silence. No explicit yes, no explicit no.
Discount as a Service.
Every deal closes on price because the value never lands.
You’re the only closer.
Deals win when you personally sell. It doesn’t scale.
Long cycles — no control.
You wait on decisions nobody is driving. Buyers ghost, sequences die.
Wrong leads soak up all the time.
The team spends weeks on accounts that never buy — and misses the real buyers.
Skills from YouTube and books.
Nobody shows you live what actually works on your ICP — learning happens through lost deals.
You lose to weaker competitors.
Better product, worse sales. It eats you up.
If 3+ hit: We turn your sales motion into a system. 12 months. Reproducible. Sparring instead of slides.
Three paths into the Academy
Where are you right now?
Three typical ICP axes — same methodology core, different angle of attack.
Solo-Founder
You still sell yourself.
Your sales motion runs through you. You rely on instinct, you have no time for structure, and you urgently need a predictable pipeline.
Outcome after 12 months
A sales system that closes deals without you.
Ramp-Up (3–8 people)
First sales hire(s) made.
Your team sells — but everyone differently. Onboarding drags, new hires need months, forecasts remain a guess.
Outcome after 12 months
A reproducible playbook, 30-day time-to-productive.
Upskill (8+ people)
Established sales team.
The machine runs — but win rate plateaus and new market segments need a different pitch. You need targeted leverage, not a reboot.
Outcome after 12 months
Pinpoint coaching on the top 30% high-leverage skills.
The good news
The challenge is solvable.
In direct comparison, most competitors in a market are in the same boat. Companies that close this gap quickly see clearly better results in conversions, deal size and team motivation. Overall, revenue increases of 48% in the first 12 months are the rule.
Our approachWe close all three gaps.
We close all three gaps.
Simultaneously.
Most trainings only convey knowledge. We go further — all the way to real change in the conversation.
Level 01
Know how
The right models.
The right models, frameworks and insights — understandable, practical, immediately applicable. Not theory for its own sake.
- Why customers decide differently today
- How limbic communication really works
- What makes offers irresistible
- How to build trust in minutes
- The 5 myths that hold sellers back
Level 02
Skill
Muscle memory.
Knowing isn't enough. Only through simulation, feedback and repetition does real capability emerge — the kind retrievable in difficult conversations.
- Simulations across 5 difficulty levels
- Real-time feedback from experienced coaches
- Group coaching with real customer cases
- Objection handling until it sticks
- Individual learning paths after assessment
Level 03
Execution
The daily practice.
We inspire execution. Whoever knows and can do but doesn't do, hasn't won anything. That's why we build structure, rituals and momentum.
- 3 weekly rituals for sales teams
- The 10 commandments of successful B2B sellers
- Playbooks that get used the next day
- Community for accountability and energy
- GPT tools for fast execution
What sets us apart from courses
Courses convey knowledge. We build capability.
Most sales programmes sell hours on the couch. We sell measurable capability in the real conversation.
Classic sales course
SalesMade Academy
Endless days of video- or classroom-sessions
12 months of live training + group coaching + 1:1
A forum if you have questions
Sparring across 5 difficulty levels — you practise, we give feedback
No measurement of impact
13 sales skills assessed individually · quarterly re-assessment
Same course for everyone
Tailored development plan after assessment
Certificate without real application
Documented deal outcomes as proof
This is what success feels like
What companies actually need
- A confident, charismatic and well-trained sales team
- Capturing the attention of the right decision-makers
- Customers who feel fully understood
- Smart infotainment at eye level that inspires well-informed decisions
- Offers packaged so irresistibly that the customer feels foolish for not taking them
- Predictable, foreseeable revenue and higher order volumes
The system for predictable success
The SalesMade Academy is not a seminar.
It is a 12-month transformation programme that turns your sellers into indispensable sparring partners for your customers.
Step 1
Simulated customer scenario
Every participant runs through a realistic customer scenario in which 13 decisive sales skills are measured and assessed individually.
Step 2
Individual learning path
Based on the benchmark we develop for each seller a tailored development plan — with adapted scenarios across 5 difficulty levels and real-time feedback.
12
months of guidance
50
exclusive seats
13
core skills
24
training modules
On the Job
Build the right skills — on the job.
Short videos
10–15 min per skill drill. Watchable in the car, at the gym, on a walk.
Audio formats
Every module as a podcast episode. No screen, no effort.
Reference cards & one-pagers
An A5 card per skill + a printable one-pager per module. Blueprints, examples, checklists.
Monthly 1:1 coaching
60 min of real sparring on your open deals. Tailored to your context.
Supporting measures
- Monthly live training with top sales leaders
- Group coaching for tactical problem solving
- Community with experienced coaches
- AI tools, playbooks & GPT Engines
- Certifications for acquired skills
- Quarterly re-assessments
Outcomes
What our engaged participants achieve
- Increase the efficiency and quality of sales conversations by at least 30%
- Lift close rates in discovery calls from an average 28% to up to 60%
- Measurable reduction in average sales cycle length by up to 38%
- Professionally trained sellers achieve 48% – 280% higher revenue
- Build a clear, proven sales structure
- Significantly improved customer satisfaction through targeted, empathic communication
The Sales Performance Flywheel
Not a course. A self- reinforcing system.
Every round makes your team better. Month by month. Measurable.
01
Assessment
Individual diagnosis
Every seller runs through a realistic, tricky customer scenario. We see immediately: where are the real gaps?
In concrete
Observed crack-the-case scenario · 1:1 · 15-page visual report
02
Skill building
Tailor-made
Targeted training exactly where it falls short. Live sessions, simulations, coaching. No time for the irrelevant.
In concrete
Monthly 1:1 coaching · Tools & frameworks individually selected
03
Confidence & results
Measurable impact
Whoever gets better notices it immediately in real conversations. Higher conversion, better deals, less stress.
In concrete
Monthly group training · Regular check-ins & accountability
04
More activity
Upward spiral
Whoever experiences success becomes more active. More conversations, more pipeline, more momentum. The flywheel spins faster.
In concrete
Measurable changes to activity, leverage and outcomes
Your coach
Markus Eilers
Revenue Systems · B2B Sales
TEDx SpeakerTOP 100 TrainerTOP 100 SpeakerKeynote Speaker
Markus has been building sales organisations for over two decades — from start-ups to enterprises. His focus: how B2B teams convince customers in the AI era without falling into the pitching cliché.
From 500+ accompanied founders the SalesMade methodology has emerged — the system behind this academy. Plus his experience as a sought-after keynote speaker on modern sales, AI in selling and customer communication at eye level.
"Most sales teams improvise. The best have a system — and a shared vocabulary for it. That is exactly what we build in the Academy."
Skills · 17 modules
What your sellers will master.
17 skills across five disciplines. Each skill comes as a standalone module with a blueprint, AI tools and a sparring scenario where it is practised live.
01
Pipeline & levers
Systematic, predictable, scalable — before the first conversation starts.
Social Media Rockstar
The 9-step AI content process for magnetic inbound leads
The Magnetic Outreach Framework
Intriguing cold call + godfather letters — outbound that does not annoy
02
Strategy & preparation
What we do before we open our mouths.
Customer intelligence & account research
Who sits there, what matters to them
The Identity Switch
Who is my ICP right now — and do I position us for that?
Funnel math
The numbers behind the system
Strategic preparation
18-min AI worksheet before every important conversation
03
Discovery & first conversation
The first 60 seconds to the first value hit.
Instant Influence
The 3 ingredients that win customers in the first conversation
Limbic communication & body language
What customers read before we speak
Tactical empathy & trust building
90 seconds to resonance, Voss-style
04
Message & persuasion
We carry meaning, not features.
Core Messages
The 11 messages every entrepreneur should master in their sleep
Belief Bridge
Build the bridge from old to new belief systems
Bulletproof Delivery / Optimum Path
The targeted path to the first experienced value
05
Offer · negotiation · closing
From proposal to binding yes.
Irresistible B2B offers
The 8-step blueprint
Beef Radar
Value communication matched to real needs
Pre-empt objections
Before they are spoken, they are already disarmed
Bulletproof negotiations
The 9 principles for value-rich closes
Recommendation Pitch
Selling by recommending — buyer in the driver seat
Every module is measured — not just "attended". Across all 16 skills there are five difficulty levels in sparring where your sellers prove their capability live.
Skill levels
Six levels. One sales career.
Every level is measurable — by completed modules, passed sparring levels and documented deal outcomes. No self-labelling. Whoever is quick gets faster. Whoever is thorough goes more thorough.
Level I·0 – 3 months
Apprentice
Requirements
- Onboarding completed
- Discipline "Strategy & preparation" finished
- Sparring level 1 + 2 passed
Unlocks
All modulesGroup coachingCommunity access
Level II·3 – 6 months
Junior
Requirements
- Disciplines 1 + 2 + 3 finished
- Sparring level 3 passed
- First discovery-call review in coaching
Unlocks
Extended playbook libraryPeer sparring rights
Level III·6 – 12 months
Professional
Requirements
- All 5 disciplines completed
- Sparring level 4 passed
- 3 real discovery calls reviewed in group coaching
- First own playbook variant built
Unlocks
Quarterly 1:1Own templatesLinkedIn badge
Level IV·12 – 18 months
Senior
Requirements
- Sparring level 5 passed
- 5 documented deals with performance above industry average
- Specialised topic developed + presented internally
Unlocks
Direct coach SlackFaculty-lectures access
Level V·18+ months
Master
Requirements
- Actively coaches other apprentices & juniors
- Contribution to the academy library (playbook · case · mini-module)
- Own case track with reproducible results
Unlocks
Curriculum-roadmap voiceMaster badge (public)
Level VI·by invitation
Principal
Requirements
- Coached multiple cohorts
- Active faculty member presenting
- Curriculum co-development
Unlocks
Faculty statusIP co-creation
Sparring difficulty levels: I — V. Each module with its own scenario catalogue.
You have a choice
Two paths. One decision.
The hard way
Experiment in uncertainty on your own, occasionally exchange experiences with other founders, and go through an unpleasant but probably unavoidable hire-and-fire cycle. That will work in the end, takes between 3 and 5 years. Costs a fortune and produces growing frustration in the team and among the owners.
The easy way
Adopt once and for all what already works and delivers measurable, better results. Revenue increases of 48% in the first 12 months are the rule. That way the measures pay for themselves.
Before / afterThe difference is
The difference is
tangible in the next conversation.
Without academy
With the academy
Conversations follow a template — the seller talks, the customer listens (or not)
Sellers lead the conversation — with structure, empathy and a clear goal
72% of opportunities evaporate already in the first conversation
28% · Discovery-call conversionDiscovery-call conversion more than doubled
73% · Discovery-call conversionNo structure — everyone in the team does it differently, results unpredictable
Clear playbooks — everyone knows what works when and how
Objections are feared instead of used
Objections are anticipated and disarmed — before they arrive
Offers are sent — and you wait. And wait.
Irresistible offers: the customer feels foolish for not taking them
Sales cycles take 30–50% longer than necessary
+30–50% · Sales cycle durationSales cycles up to 50% shorter
−50% · Sales cycle durationDemotivation eats activity — downward spiral
Confidence creates activity — the flywheel spins upward
Soft Launch Special
Only for the first 30 participants
Lifetime-lock on the founding price — for the first 30.
InvestmentThe investment pays back with the first additional deal.
Choose the path that fits your team and your goals. Whoever pays upfront gets two months free.
Standard
€397€247/ month The first 30
or €2.470 / year — equivalent to € 205 / month (2 months free)
- 90 min monthly live training with top practitioners
- 120 min group coaching per month
- Open community with experienced coaches
- All 16 training modules (instant access)
- Sparring across 5 difficulty levels
- Playbooks, templates, emails, posters
- GPT engines for prep & follow-up
- Campaigns for upsell, cross-sell & winback
- Certificates & network
- 90-day guarantee
Max. 250 seats · cancel monthly
Recommended
Platinum
€880€580/ month The first 30
or €5.800 / year — equivalent to € 483 / month (2 months free)
- Everything in Standard
- Monthly 1:1 coaching session (60 min)
- Exclusive VIP group session per month
- Personal learning paths after individual assessment
- Direct coach access for urgent cases
- Up to 50% additional performance gain
- Prioritised onboarding & setup
⚠ Only 30 seats · limited due to 1:1 interaction
90-day money-back guarantee. If after 90 days you see no measurable improvements in your KPIs, we refund the full investment. No questions asked.
How much potential is left on the table?
Calculate it yourself
Adjust the values to your situation.
8
€15,000
12
28 %
+ Skill lift: In the programme we model +26 pp (capped at 72%). The calculation therefore uses 54% instead of 28%.
Unused potential
€8,971,776
per year
Based on improved conversion (28% → 54%), +48% higher deal values and at least 10 discovery calls per seller/month — benchmarks from our customers.
Book a no-strings-attached intro call90-Day 100% money-back guarantee
If after 90 days you see no measurable improvements in your KPIs, we refund the full investment. No questions asked.
Frequently asked questions
Who is the Academy for?+
The SalesMade Academy is aimed at B2B sales teams that want to systematically improve their conversion rates and achieve predictable revenue. Ideal for companies with 5–50 sellers who are willing to invest in professional training.
How much time does my team need to invest?+
The programme spans 12 months with 90 minutes of live training per month, 120 minutes of group coaching and self-paced learning. The content is practical and directly applicable in day-to-day business.
What happens if we see no results?+
We offer a 100% money-back guarantee. If after 90 days you see no measurable improvements in your KPIs, we refund the full investment. No questions asked.
Can we send individual employees only?+
Yes, that is possible. However, the best results appear when the entire team trains together. That way a unified sales language and methodology emerges across the company.
What sets the Academy apart from classic trainings?+
6-day classroom trainings are out — and for pretty good reasons. The SalesMade Academy is a digital, AI-powered platform with personal sparring through experienced sales leaders. We pick up every team member exactly where they are today and lead them step by step, month by month, through the right skills.
Let's close the Sales Education Gap.
45 minutes for your next 36 months.
How convincingly does your software sales team work in direct comparison? Our no-obligation benchmark can give you valuable insights. Your team runs through a realistic customer scenario in which we observe and assess 13 decisive sales skills.
Book a benchmarking conversationOnly a few seats left in the soft-launch.